The Bachelor of Commerce with specialisation in Marketing at UFS Bloemfontein develops graduates who understand consumer behaviour, brand management, digital marketing, and market research in the South African and African context. This programme prepares students for dynamic careers in advertising, retail, and e-commerce, where understanding diverse South African consumer markets is a critical competitive advantage for businesses.
English Home Language or English First Additional Language: 50% (Level 4)
Mathematics: 40% (Level 3)
APS: 28
Brand Manager – Building and managing product identities for South African FMCG and retail companies.
Digital Marketing Specialist – Executing social media, SEO, and paid advertising campaigns in the South African e-commerce landscape.
Market Research Analyst – Gathering consumer insights to guide product development and pricing strategies for SA brands.
Advertising Account Manager – Liaising between clients and creative agencies in South Africa’s vibrant marketing industry.
Sales Manager – Leading sales teams and growing revenue in South African B2B and B2C environments.
