The Diploma in Marketing Management at the University of South Africa (Unisa) is a three-year open distance learning qualification that develops students with a broad knowledge of marketing principles, consumer behaviour, brand management, digital marketing, and sales management. Students learn to coordinate and contribute to marketing functions in South African organisations using current marketing theory, research methods, and technology — equipping them for marketing roles across retail, financial services, hospitality, and the public sector. South Africa's competitive consumer market and rapidly growing digital economy create strong demand for marketing professionals who can blend traditional and digital marketing skills. Unisa's distance learning format makes this qualification accessible to working marketers seeking recognised credentials.
Admission requirements: National Senior Certificate (NSC) with Diploma endorsement and at least 50% in the language of teaching and learning and at least 40% in Mathematics or 70% in Mathematical Literacy, or an appropriate Higher Certificate in Economic and Management Sciences.
