The Diploma in Marketing Management at Walter Sisulu University is a three-year qualification at the Butterworth campus that prepares graduates to plan and execute marketing strategies that generate sales, build customer loyalty, and expand organisational market share. Key areas of focus include product management, customer acquisition, distribution, digital marketing, and brand building. In South Africa's evolving consumer market — characterised by increasing digital adoption, growing township economies, and competitive FMCG and services sectors — graduates with practical marketing skills are in demand across retail, financial services, telecommunications, and SMME environments.
English Home Language or English First Additional Language: 40–49% (Level 3)
Mathematics: 40–49% (Level 3) OR Mathematical Literacy: 50–59% (Level 4)
Any other two subjects: 40–49% (Level 3)
APS: 21
Marketing Officer or Coordinator – Execute marketing campaigns, manage social media channels, and support brand communications for companies in retail, FMCG, financial services, or telecommunications.
Digital Marketing Specialist – Plan and implement digital marketing strategies including SEO, paid media, email marketing, and social media for brands targeting South Africa’s rapidly growing online consumer base.
Brand Manager – Develop and protect brand identity, manage advertising campaigns, and monitor brand performance metrics for consumer goods, services, or financial products.
Sales Representative or Account Manager – Develop and maintain customer relationships, generate leads, and achieve sales targets for products and services across the business-to-business or consumer market.
Market Research Analyst – Gather and analyse data on consumer preferences, market trends, and competitor activity to inform product development and marketing strategy for companies operating in South Africa.
