Bachelor of Consumer Studies | NWU

APS Required

points

Duration

3 year(s)

Type

Bachelor's Degree

Delivery

Full-time

Details

The Bachelor of Consumer Studies at NWU is a three-year Potchefstroom programme that examines the relationship between consumers and the goods, services, and environments that shape their lives. Students study consumer behaviour, product development, food science, clothing, and household economics within the South African socioeconomic context, developing the analytical skills to inform product design, retail strategy, and consumer policy. The programme addresses South Africa's need for professionals who understand diverse consumer needs across income groups, cultures, and geographies. Graduates are equipped to contribute to FMCG companies, government consumer protection bodies, research organisations, and the fast-growing retail sector.

Natural Sciences: Level 4 (50-59%) (Mathematics, Physical Sciences, Agricultural or Life Sciences) OR Mathematical Literacy: Level 6 (70-79%)
Language of tuition: Level 4 (50-59%)
APS: 24

Admission requirements
SubjectMinimumRequirement
English Home Language or English First Additional Language50%Required
Mathematics or Physical Sciences or Life Sciences or Mathematical Literacy50%Required

Career Prospects

Consumer Affairs Officer – Investigate complaints, conduct market research, and enforce consumer rights on behalf of the National Consumer Commission or similar South African regulatory bodies.
Retail Buyer – Select and procure product ranges for South African retail chains such as Pick n Pay, Woolworths, or Clicks based on consumer trends and sales data.
Product Development Specialist – Research and develop new consumer goods tailored to South African household needs and preferences at FMCG companies.
Market Researcher – Gather and analyse data on consumer behaviour and market trends for South African businesses, brands, or government agencies.
Quality Assurance Inspector – Monitor product safety, labelling compliance, and quality standards for consumer goods sold in the South African market.

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