This is a generalist, occupationally oriented three year qualification in the field of Industrial Design that will equip students with fundamental knowledge and skills in terms of product design. The purpose of this qualification is to equip students with the required knowledge and skills to work independently as product designers as well as in niche areas within the broader field of industrial design as Computer Aided Design (CAD) operators, model makers and illustrators. Students will be equip with broad-based product design knowledge and skills, design literacy competencies and the ability to apply design thinking to commercial product design and related design fields. Students will be required to adapt to the needs of the constantly changing design industry in South Africa and worldwide and to stay abreast with the latest developments and technology.