This qualification develops applied knowledge of marketing principles, consumer behaviour, brand communication, and digital marketing in the South African context. Students gain practical skills in market research, advertising, campaign planning, and sales management — preparing graduates for entry-level marketing roles across South Africa's retail, media, FMCG, and services sectors.
English Home Language or English First Additional Language: 50%
Mathematics: 40% OR Mathematical Literacy: 60%
Technical Mathematics: 40%
APS: 22 with Mathematics OR 25 with Mathematical Literacy
