Diploma in Management Sciences: Marketing | DUT

APS Required

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The Diploma in Management Sciences: Marketing at DUT develops students with a thorough understanding of marketing strategy, market research, consumer behaviour, advertising, sales promotion, product development, and digital marketing. The three-year full-time programme at ML Sultan Campus prepares graduates for careers in marketing departments, advertising agencies, and sales organisations across South Africa's diverse and competitive commercial landscape. As brands invest increasingly in digital channels and data-driven marketing, the demand for marketing professionals continues to grow.

English Home Language: Level 3, or English First Additional Language: Level 4
Mathematics: Level 3, OR Mathematical Literacy: Level 4
Two additional recognised 20-credit subjects: Level 3
Plus one recognised NSC 20-credit subject: Level 3
Minimum of 25 points (excluding Life Orientation) recommended
APS: 22

Career Prospects

Marketing Officer – Plan and execute marketing campaigns across digital, print, and social media channels for South African companies and brands.
Sales Consultant – Develop client relationships and drive sales targets in retail, FMCG, financial services, and B2B environments.
Market Research Analyst – Gather and analyse consumer and market data to inform business strategy and product development decisions.
Digital Marketing Specialist – Manage social media, SEO, paid advertising, and content marketing for businesses in South Africa’s growing digital economy.
Brand Manager (Junior) – Oversee brand strategy, communications, and product positioning for FMCG, retail, or service brands.

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