The Bachelor of Arts with Specialisation in Strategic Communication at UJ develops communication professionals who can plan, implement, and evaluate communication strategies for organisations across South Africa's corporate, government, and non-profit sectors. Students engage with communication theory, public relations, media relations, digital communication, crisis communication, and stakeholder management. The programme includes interviews as part of selection, recognising that communication aptitude extends beyond academic achievement alone.
English Home Language or English First Additional Language: 60%
APS: 27 (Mainstream) or 24–26 (Extended Curriculum)
Duration: 3 years Mainstream or 4 years Extended
Note: Interviews conducted with applicants.
