The Bachelor of Commerce specialising in Marketing Management at the University of Pretoria is a three-year degree that develops graduates with deep expertise in consumer behaviour, brand management, digital marketing, marketing research, and sales management within South Africa's dynamic commercial environment. Students build the strategic and operational marketing skills to develop and execute marketing plans, manage brands, and drive customer acquisition and retention for South African businesses across FMCG, financial services, retail, hospitality, and technology sectors. UP's marketing programme emphasises both traditional marketing principles and current digital marketing practices, ensuring graduates are equipped for the realities of modern marketing. The Faculty of Economic and Management Sciences produces marketing graduates highly valued by leading South African and multinational companies.
Admission requirements: English (Home or First Additional Language): Level 5 (60-69%); Mathematics: Level 4 (50-59%); APS: 30 (excluding Life Orientation).
