The Diploma in Marketing at MUT develops marketers from entry to middle management level, equipping students with up-to-date marketing content and essential soft skills including organisation, problem-solving, people-centredness, and digital and information literacy. Students study marketing planning and implementation, customer relationship management (CRM), digital and traditional marketing strategies, market segmentation, targeting, and brand positioning. The programme prepares graduates for South Africa's rapidly evolving marketing landscape where digital channels, social media, and e-commerce are reshaping how brands connect with consumers.
English Home Language or English First Additional Language: 50% (Level 4)
Mathematics: 40% (Level 3) or Mathematical Literacy: 50% (Level 4) or Accounting: 50% (Level 4)
APS: 25
