Diploma in Marketing | CPUT

APS Required

points

Duration

3 year(s)

Type

Diploma

Delivery

Full-time

Details

The purpose of this qualification is to empower learners to respond effectively to a constantly changing business and marketing environment. The qualification is relevant and responsive to the industry needs. The revised qualification is designed to ensure that an appropriate balance exists between disciplinary knowledge and situated knowledge.

Including one of the following: BUS/ ACC/ ECO 4
Part-time applicants must be employed full-time and have relevant practical experience Diploma in Marketing (Extended) (i.e. marketing-related).

Career Prospects

  • Brand coordinator at a South African retail or FMCG company, managing product positioning and promotional campaigns across local and regional markets
  • Digital marketing specialist working for a South African agency or corporate, running social media, SEO, and online advertising strategies tailored to local audiences
  • Market research analyst gathering and interpreting consumer data to help South African businesses understand purchasing trends and competitive landscapes
  • Sales and marketing representative for a South African media house, telecommunications company, or financial services provider, driving client acquisition and revenue growth
  • Public relations officer managing communications and brand reputation for a South African organisation, NGO, or government department

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