Bachelor of Arts (BA) in Communication | NWU

APS Required

points

Duration

3 year(s)

Type

Bachelor's Degree

Delivery

Full-time

Details

The Bachelor of Arts in Communication at NWU is a three-year degree offered at the Mahikeng, Potchefstroom, and Vanderbijlpark campuses that develops students' ability to produce, analyse, and manage communication in professional, public, and digital contexts. Students study media studies, communication theory, journalism, public relations, and organisational communication, gaining the skills to navigate South Africa's complex and evolving media and communication environment. With South Africa's media industry undergoing rapid digital transformation and growing demand for skilled communicators in both the public and private sectors, this degree opens doors across journalism, PR, corporate communications, and digital media. The programme is grounded in both global communication theory and the realities of communicating across South Africa's diverse linguistic and cultural communities.

English (HL or FAL): Level 5 (60-69%)
APS: 24

Admission requirements
SubjectMinimumRequirement
English Home Language or English First Additional Language60%Required

Career Prospects

Public Relations Practitioner – Manage media relations, reputation, and stakeholder communication for South African corporates, government departments, or NGOs.
Journalist – Report news and produce content for South African print, broadcast, or digital media platforms including Daily Maverick, SABC, or eNCA.
Corporate Communications Manager – Develop internal and external communications strategy for South African businesses, balancing stakeholder relationships and brand positioning.
Social Media Manager – Create, curate, and manage digital content strategies for South African brands, government entities, or political campaigns across platforms like Twitter/X, Instagram, and LinkedIn.
Government Communications Officer – Craft public messaging and coordinate media engagement for South African government departments or municipalities through GCIS or departmental communications units.

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