The BCom in Management Sciences with Marketing Management at NWU is a three-year degree offered across all three campuses that prepares students to plan, execute, and evaluate marketing strategies in South Africa's diverse and competitive commercial environment. Students develop expertise in consumer behaviour, brand management, digital marketing, market research, and retail strategy, gaining skills directly applicable to South Africa's FMCG, retail, financial services, and digital economy sectors. With South Africa's marketing landscape rapidly evolving through digital transformation, data analytics, and shifting consumer demographics, marketing managers who combine strategic thinking with digital fluency are in high demand. Graduates emerge ready to drive brand growth and customer acquisition for South African companies.
Mathematics: Level 3 (40-49%)
Afrikaans or English: Level 4 (50-59%)
APS: 24
