The Higher Certificate in Marketing at the University of South Africa (UNISA) is a National Qualifications Framework level 5 open distance learning qualification of 120 credits, with a maximum of three years to complete. It introduces students to the principles of marketing, including consumer behaviour, marketing communication, sales, and basic marketing research, within the South African business context. Students build the foundational skills to support marketing and promotional activities under supervision and to communicate effectively with customers. It also provides a base for students who intend to progress to a diploma or degree in marketing or business management.
Admission requires a National Senior Certificate (NSC) with at least 30% in the language of teaching and learning, or a Senior Certificate (SC) with at least an F symbol on the higher grade or an E symbol on the standard grade in the language of teaching and learning, or a National Certificate Vocational (NCV) at level 4 with at least 40% in the language of teaching and learning. The admission point score (APS/AS) for this qualification is 15. A recognition of prior learning route is available for applicants who are at least 23 years old, have completed at least Grade 10, and have at least three years of relevant work experience. The SAQA identification number for this qualification is 84766.
