The Diploma in Marketing at TUT develops students in marketing strategy, consumer behaviour, digital marketing, brand management, market research, and sales management — competencies in demand across South Africa's consumer goods, retail, financial services, and media sectors. The programme responds to the rapid shift toward digital and social media marketing in South Africa's increasingly connected consumer market. Students develop both traditional marketing principles and contemporary digital competencies, supported by cooperative education in marketing departments and agencies. The programme is also offered at Mbombela campus, serving students in Mpumalanga. Graduates can pursue further study toward the Advanced Diploma and postgraduate marketing qualifications.
English Home Language or English First Additional Language: Level 4
Mathematics or Technical Mathematics or Mathematical Literacy: Level 3
APS: 24
