This qualification provides the learners with a broad understanding of the fundamental aspects of Public Relations and Communication practice. This professionally orientated qualification has both a theoretical and practical learning component. Thus, the qualification will enable the learner to create carefully planned Public Relations and Communication activities which are strategically aligned with organisational objectives and relate to the needs of the business world.
A qualifying learner can assess, measure and critically evaluate an organisation's current situation to its relationships with key stakeholder groups. The learner can compile a fully integrated Public Relations and Communication campaign to enable the organisation, and it's stakeholder groups to adapt successfully to one another. Qualifying learners can manage the planning, implementation and evaluation of such campaigns as well as proactively develop innovative ways to grow the industry creatively. Learners are equipped for the workplace and also encourage entrepreneurship opportunities opposed to being employment seekers only.
