Bachelor of Commerce (BCom) in Management Sciences with Sport Business Management | NWU

APS Required

points

Duration

3 year(s)

Type

Bachelor's Degree

Delivery

Full-time

Details

The BCom in Management Sciences with Sport Business Management at NWU is a three-year degree offered at Mahikeng and Potchefstroom that equips students with the commercial and managerial skills to operate in the growing South African sport business sector. Students study sport marketing, event management, sport finance, facilities management, and sponsorship, developing the business acumen to manage sport organisations from grassroots clubs to professional franchises and national bodies. With sport playing a major role in South Africa's economic and social life — from the PSL and Springboks to the IOC and SA Sports Confederation — qualified sport business professionals are increasingly in demand. Graduates are prepared to drive the commercial success and community impact of South African sport at every level.

Mathematics: Level 3 (40-49%) OR Mathematical Literacy: Level 6 (70-79%)
Afrikaans or English: Level 4 (50-59%)
APS: 24

Admission requirements
SubjectMinimumRequirement
Afrikaans Home Language or Afrikaans First Additional Language or English Home Language or English First Additional Language50%Required
Mathematics or Mathematical Literacy40%Required

Career Prospects

Sport Marketing Manager – Develop sponsorship, fan engagement, and commercial marketing strategies for South African professional sport franchises, leagues, or federations.
Sport Facility Manager – Manage the operations, maintenance, and revenue optimisation of stadiums, sport academies, or recreation centres in South Africa.
Sponsorship and Partnerships Manager – Negotiate and manage corporate sponsorship deals for South African sport events, clubs, or national teams to drive revenue and brand alignment.
Sport Event Director – Plan and execute major South African sport events including national championships, marathons, or international tours, managing budgets, logistics, and stakeholders.
Sport Franchise Commercial Director – Lead the commercial, ticketing, and broadcast revenue functions of a South African professional sport club or franchise in the PSL, Lions, or SA Rugby structure.

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