The three-year Diploma in Visual Communication Design prepares learners who wish to enter various sectors of the Communication Design industry. The qualification equips learners with the knowledge, skills and values to conceptualise, design and produce creative visual communication design solutions applicable to the private and public sectors, in both print and digital contexts, to a basic industry-entry-level standard. Learners perform appropriate roles within the communication design industry. They engage with this industry in a professional manner according to best practices, and in ways which engage self-direction, collaboration and innovation. This qualification equips learners in terms of knowledge, skills and the handling of ethical issues associated with aspects such as graphic design, branding, advertising and campaign, strategy, publication design, illustration and packaging.